As part of its cultural objectives, British Persian Media seeks to promote Persian art in the UK and has set up a website where viewers find the opportunity to have a glance at various types of Persian art such as painting, calligraphy and photography. To visit our Art website, please click here

British Persian Media’s first attempt to promote Persian Art in the UK was on 1st July 2004, a few months after British Persian Media was established. This company donated a number artworks to the British Red Cross, which were created by Iranian artists.

The British Red Cross had requested the donations of artworks from various companies, among whom British Persian Media was one.

The aim of the event was to raise funds for humanitarian aid throughout the world in such instances as the Bam earthquake in Iran. An exhibition entitled "inspired" was held at Gainsborough Studios in London. To view pictures from the exhibition click here

A brief overview on Persian art and architecture

Persian art and architecture, works of art and structures produced in the region of Asia better known as Persia and now called Iran. Bounded by fierce mountains and deserts, the high plateau of Iran has seen the flow of many migrations and the development of many cultures, all of which have added distinctive features to the many styles of Persian art and architecture.

Although earlier civilizations are known, the first archaelogical finds of artistic importance are the superb ceramics from Susa and Persepolis (c.3500 B.C.). On tall goblets and large bowls are symmetrical designs that cover the surfaces with stylized abstractions of animals, particularly water birds and ibex. The choice of subjects from nature, simplified into almost unrecognizable patterns, may be called the formative principle of Persian art. Much of 4th-millennium Iranian art is strongly influenced by that of Mesopotamia. The 3d-millennium art of Elam, found at Sialk and Susa, also follows Mesopotamian styles, and this trend is continued in the less well-known Elam and Urartu art of the 2d millennium.

The art that comes from mountainous Luristan has aroused a good deal of controversy. Probably dated 1200-700 B.C., the many small bronze objects are thought to be mostly weapons and horse trappings-bits, bridle ornaments, rein rings, and pole tops. The treasure of Ziwiye (Sakiz), a hoard containing gold, silver, and ivory objects, included a few Luristan pieces. These provide a definite link with the art of the Scythians known as the animal style. The Ziwiye Treasure is roughly divided into four styles: Assyrian, Scythian, proto-Achaemenid (with strong Greek influences), and native, or provincial.

A unified style emerges in the Achaemenid period (c.550-330 B.C.). Influenced by the Greeks, the Egyptians, and those from other provinces of the Persian Empire, the Achaemenids evolved a monumental style in which relief sculpture is used as an adjunct to massive architectural complexes. Foundations of the palace of Cyrus at Pasargadae, of Artaxerxes I at Susa, and above all extensive remains of the magnificent palace complex of Darius I and Xerxes I at Persepolis reveal plans that characteristically show great columned audience halls. In front of the halls were colonnaded porticoes, flanked by square towers and set on high terraces. The palaces were approached by double flights of steps converging at the top. Although there are marked analogies to Egyptian, Greek, and Assyrian architecture, the style as a whole and the feeling for space and scale are distinctive. The Persepolitan columns are slenderer and more closely fluted than those of Greece. Bases are high, often bell-shaped; capitals are composed of the foreparts of two bulls set back to back or of other animals above volutes with rosette ornament.

In the sculpture, of an ordered clarity and simplicity, heraldic stylization is subtly combined with effects of realism. Typical are the low stone reliefs of a procession of tribute bearers that adorn the great double staircase approaching the audience hall of Xerxes I (Persepolis) and the famous Frieze of Archers (Louvre, from the palace of Darius I at Susa), executed in molded and enameled brick, a technique of Babylonian-Assyrian origin.

After the death of Alexander the Great (323 B.C.), there was turmoil in Iran until the rise of the Parthians (c.250 B.C.). Theirs is essentially a crude art, synthesizing Hellenistic motifs with Iranian forms. Buildings of dressed stone and rubble and brick were decorated with sculpted heads and mural paintings. The larger-than-life-size bronze statue from Shami of a ruler is the most outstanding remaining Parthian monument.

Of far greater artistic importance is the contribution of the Sassanids, who ruled Iran from A.D. 226 to the middle of the 7th cent. Adapting and expanding previous styles and techniques, they rebuilt the Parthian capital at Ctesiphon. There a great palace with a huge barrel vault was constructed of rubble and brick. Sassanid architecture is decorated with carved stone or stucco reliefs and makes use of colorful stone mosaics. Beautiful gold and silver dishes, bowls, and ewers, often decorated with hunting scenes or animals in high relief, and textiles with symmetrical heraldic designs also remain. The Sassanids recorded their triumphs on immense outdoor rock reliefs scattered throughout Iran, often using the same sites that the Achaemenids had covered with reliefs and inscriptions.

In Afghanistan at Bamian are ruins that show the great impact of Iranian art forms on works from the 4th to the 8th cent.

Little remains from the early centuries of Islam in Iran, but the influence of Persia on Islamic art and architecture in Syria and Palestine is very strong. A significant innovation by the Persians is the raising of a dome over a square hall by means of squinches. Also influential was their use of cut-stucco decoration, various intricate motifs, and ever-apparent symmetry.

The earliest important Islamic monument extant in Iran is the mausoleum of Ismail the Samanid at Bukhara. Dated 907, it is a solid, square building in cut-brick style, covered by a dome. During this early period, ceramics were raised to a major art form. The finest were the "calligraphy wares" of Nishapur and Samarkand. The star-shaped tomb tower of Qabus (1006) presents a form with far-reaching influence. Both pottery and metalwork were further developed under the Seljuk Turks in the 11th and 12th cent.

The Mongol invasions of the first half of the 13th cent. destroyed many towns and much art. We know little of Persian painting until the so-called Mongol school of the 14th cent. The most famous work of this period is the magnificent Demotte Shah Namah (The History of Kings). The book has been divided up, and many leaves are in American collections. The pictures are large, somber in color, and free and lively in execution, with landscape playing an important role. Small Shah Namahs have simple illustrations in yellow, red, blue, and gold.

Timurid painting of the 15th cent. employs smaller figures and more static compositions. Chinese influences have been integrated and patterned symmetry reemerges. Bihzad, the greatest painter in this style, is renowned for his fine, firm line and exquisite delicacy. The Blue Mosque at Tabriz, named for its brilliant faience casing, is contemporary.

Under the Safavid dynasty (1499-1722) palaces were decorated with mural paintings, which have been heavily restored. Single-figure portraits and ink drawings were also made for the Safavids. In book illustrations, figures became sinuous, color and pattern ran riot, and, at best, the effect was that of ornate jewelry. A masterpiece of Safavid illumination was the Shah Namah of Shah Tamasp, which incorporates the greatest developments in painting of the early 1520s to the mid-1530s (published in facsimile as The King's Book of Kings, 1972).

In the 17th-century Persian art fell under European and Indian influences and rapidly degenerated. Under the Qajar dynasty (1779-1925) a distinctive, theatrical style was developed in architecture, painting, and the decorative arts. The so-called Neo-Achaemenid style, which characterizes the public buildings of modern Tehran, points to a conscious effort at reviving and integrating the ancient heritage in modern Iran.

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